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Corp. Culture

Achieving Mengneng

Enterprise Mission
Corporate Mission

To maximize the protection of our clients' assets from infringement, this is the significance and motivation for Mengneng's existence in the coatings industry, and it is also a responsibility and obligation that Mengneng must undertake.

By closely linking our corporate mission with business progress and social development, we express Mengneng's value orientation in promoting the development of the entire anti-corrosion industry, reflecting the noble pursuit of Mengneng's people.

Vision
Corporate Vision

To make the enterprise trusted and beloved by the public.

Corporate Mission

To maximize the protection of our clients' assets from infringement is the significance and motivation for Mengneng's existence in the coatings industry, and it is also a responsibility and obligation that Mengneng must undertake. By closely linking our corporate mission with business progress and social development, we express Mengneng's value orientation in promoting the development of the entire anti-corrosion industry, reflecting the noble pursuit of Mengneng's people.

1. Together with our clients, we provide high-quality products and services to continuously exceed customer expectations and create lasting value;

2. Together with our employees, we protect their rights and care for their well-being to help them realize their value and enhance their happiness index;

3. Together with our partners, we adhere to business ethics to create a good business environment and foster a new situation of win-win cooperation;

4. Together with the environment, we strictly follow environmental protection regulations, promote green and environmentally friendly coatings, develop a circular economy, and build a green ecological civilization.

Corporate Vision

Mengneng aims not only to make our products and services favored and loved by customers and to create a corporate culture that makes employees happy and proud, but also to actively fulfill social responsibilities and be loved, recognized, and appreciated by the public, becoming a model for peers and the business community. We strive to create outstanding value for shareholders and customers, as well as satisfactory value for society and the environment, making our enterprise trusted and beloved by the public.

Corporate Values

Honesty and Trustworthiness: Adhere to business ethics and the spirit of contracts, protect the legal rights and interests of stakeholders, keep promises, and practice what we preach. Advocate for sincere and straightforward interpersonal communication, not blindly following authority, not being autocratic, and building a simple and transparent management atmosphere.

Performance Orientation: As a product sales company, performance is the lifeline of our survival and development. We must insist on competing with strength, seeking rewards for our efforts, and letting our performance speak for itself to continuously create value for society. Mengneng emphasizes the "balanced excellence" of performance, which is not only reflected in the scale of operations and development speed but also in the improvement of organizational capabilities, innovation in management models, and the cultivation of outstanding talents, representing comprehensive, balanced, and high-quality performance. No growing business is a good business, and no team without performance is a good team. Performance is an important criterion for Mengneng in selecting, using, evaluating, and motivating people.

People-Oriented: Respect the value of individuals, develop their potential, and sublimate their spirits. Care for and treat employees well in life, emotions, and growth, building a platform for them to realize their value and share development outcomes. Meet and satisfy reasonable human needs, advocate a positive, green, and healthy lifestyle, and provide customers with high-quality products and services. Be grateful, act humbly, emphasize balance and sustainable development, and pursue win-win cooperation with multiple parties and harmonious coexistence between humans, nature, and society.

Innovation and Development: Vigorously cultivate an innovation system, improve incentive mechanisms, restraint mechanisms, and fault-tolerant mechanisms, create an open and inclusive atmosphere, and continuously enhance innovation capabilities. Adapt to the times and take the initiative to change. Adhere to customer orientation, be brave in subverting ourselves, and continuously seek brand-new breakthroughs in business models, technology, management, products, and services. Encourage innovative thinking, insist on continuous learning, be good at drawing on advanced models, experiences, and methods, and achieve innovation at the grassroots level, innovation at the post level, innovation by everyone, and innovation by all staff.

Development Concept

In response to the new economic normal, Mengneng needs to actively transform its development model to achieve intensive growth. To this end, Mengneng requires all employees to strive for the development concept of "being solid, strong, large, good, and long" through technological innovation, a holistic view of the industry chain, improving product and service quality, and enhancing efficiency and benefits.

1. Be Solid: Keep our commitments to stakeholders with integrity, adhere to the bottom line of legal compliance; solidify the basic control system, implement institutional culture, and achieve standardized, transparent, and professional management decisions; solidify the business model to enhance development quality and benefits.

2. Be Strong: Excel in key technical and economic indicators, capital return levels, operational efficiency, product competitiveness, and brand influence, leading the industry forward.

3. Be Large: While being strong, strive to achieve a leading position in the industry in terms of business scale and market share, thereby having a significant impact on the industry.

4. Be Good: Possess an excellent team, outstanding performance, top-notch products and services, a high level of health, safety, and environmental protection, and a good sense of social responsibility and reputation. Be highly respected by society and highly recognized by customers and employees.

5. Be Long: Establish core competitiveness, continuously consolidate market advantages, and form a business model with long-term vitality. Ultimately, establish a good internal operation mechanism and external ecological environment to support the achievement of sustainable development goals.

Corporate Spirit

The Mengneng cultural philosophy system is the result of Mengneng people's reflection on the company's growth history, actively responding to environmental changes, and proactively embracing future challenges. It serves as an important guideline for conducting business management, improving regulations, establishing behavioral norms, fulfilling social responsibilities, and promoting brand image. It is a programmatic document that all Mengneng employees must fully understand, recognize in thought, and comply with in action. It is the spiritual banner for unifying thoughts, building consensus, inspiring ambition, and boosting morale throughout the entire group.

We are committed to our dreams. We believe that as long as all Mengneng people always hold the solemn mission of "leading business progress and co-creating a better life," adhere to the values of "honesty and trustworthiness, performance orientation, people-oriented, and innovative development," strictly follow the development concept of "being solid, strong, large, good, and long," and vigorously promote the corporate spirit of "pragmatism, professionalism, collaboration, and dedication," we will surely achieve the grand vision of becoming a "trusted and beloved enterprise" by the public, ensuring enduring success and building a century-old enterprise.